Dell, Inc. B2B Marketing - Derived Demand Essay

Dell, Inc. B2B Marketing - Derived Demand - Essay Example The final goal is to scrutinise Dell’s marketing channels and design channel strategy for a new market segment. The major findings reflect that: †¢ An increase in the derived demand directly leads to a rise in Dell’s production and this concept assists the company to reduce its operating costs. †¢ The company adopts geographical market segmentation approach †¢ Dell uses social media as its major marketing channel to interact with its corporate customers. Introduction Dell, Inc. is a US-based multinational computer technology corporation which was found by Michael Dell in 1984. The company deals in sales of computers and supports computer related products and services including computer peripherals, computer software, and IT consulting services. Currently, Dell is one of the world’s largest technological corporations and provides employment to over 103,300 people worldwide. Business acquisition is the major expansion strategy of the company and this approach has assisted the company to significantly improve its customer base over the last decade. Currently, the company is the world’s third largest PC maker and it is ranked 41 in the Fortune 500 list. The company also sells other manufacturers’ electronic products including HDTVs, MP3 players, cameras, and printers. Market analysts opine that innovations in e-commerce and supply chain management can be considered to be core strengths of the company. As we discussed in the previ ous assignment, Dell is a business to business organisation that provides B2B transactions called PremierConnect to its customers. This facility assists the organisation to deliver improved shopping experience to customers. Hardware infrastructure, outsourcing services and ERP are the major components that Dell needs to be supplied to make the company’s PremierConnect services effective. We have already discussed how Dell’s B2B strategies assisted the organisation to add value to its value creation process and sustainability. The concept of derived demand is of vital importance in B2B marketing. This paper will specifically evaluate how Dell estimates derived demand, evaluates business segmentation opportunities, and develops a new channel strategy aligned to one new business segment. Drivers of derived demand Derived demand and Dell’s production In the words of Hutt and Speh, the term derived demand indicates the relationship between â€Å"demand for an indust rial product and the demand for consumer products†. The authors add that â€Å"the demand for an industrial product is derived from the ultimate demand for consumer products† (Hutt and Speh, 2009, p.13). In simple words, an increase in the supply of a specific good or service in turn leads to a rise in the derived demand for production components or raw materials required for developing that product or service. Therefore, this situation would result in an increase in the price of associated components of production. Dell manufactures and distributes an array of computer related products to various retailers. Data indicates that Dell is a potential supplier to many fortune 100 companies (Business Affiliates). Hence, an increase in the supply of any of those companies would indirectly add value to the derived demand for Dell’s production components. Under such circumstances, Dell is forced to supply more production components to its retailers so as to enable them t o meet increasing customer needs. Hence, this situation causes to increase Dell’s total production volume. It must be noted that the level of derived demand generated is heavily dependent on the retailer’

The 21st Century Management Practice Essay Example | Topics and Well Written Essays - 1250 words

The 21st Century Management Practice - Essay Example It includes holistic thinking as borrowed from disciplines such as sociology, biology, natural sciences, and control engineering. Therefore, this was an important course in providing critical systems thinking that brings coherence to varied system approaches, advising managers on their use in an organizational setting. One of the most crucial aspects of management I have learned from this course is that management is political and organizations are political fields. As indicated by Bolman and Deal (2013), managers do not have all the powers they would wish to and as such would have to deal with organizations’ political issues. Successful leaders would use politics for the benefit of the organization. They set the agenda that would address concerns of all stakeholders, map the political terrain to identify power resources, interests and major players and network and build coalitions to influence and facilitate negotiations. Additionally, the political aspects of managers would enable them to make ethical and effective choices and bargain and negotiate to ensure win-win situations (Ferris & Treadway, 2012). I now appreciate political skills as critical skills for successful managers. This is what gets them the desired performance. This acknowledgment of managers as being political further made me understand the perception of organizations as political fields. This is because of the contest among various agendas and interests, with each aimed at a given purpose. Managers have their own agendas which could be to lead the employees successfully and impress the shareholders with better returns on their investments. Shareholders look at an opportunity to make wealth from the organization while employees look at earning a living. Other stakeholders, including debtors, creditors, and advertisers among others, also have their interests in their organizations. With these interests interacting, there tend to be contested, thus the political nature of organizations. Thus, Bolman and Deal (2013) encourage managers to appreciate their role in shaping this political field, the contestants and the way the game would be played. To do so, managers need to be firm and accept conflicts, while attending to ethics and values. Furthermore, I learned that management requires creativity in viewing problems in management and finding ways to resolve them. Through creativity, problems in management would be perceived as being interdependent hence a more wholesome approach to the problem. This allows for a combination of various approaches to solving management problems. It provides a divergent approach to thinking of an organization from that of the hierarchical structure to the adoption of various images representing the organization. These metaphors include organizations as psychic prisons, machines and flux and transformation (Jackson, 2003). Other metaphors include organism, culture, carnivals, instruments of domination and brains. This course provided an insightful understanding of the importance of human resource in an organization. It provided the knowledge of investing in people in an organization through empowering and constantly developing employees. This course also made me appreciate the importance of participation and autonomy of employees in their roles and responsibilities (Bolman & Deal, 2013).

Comparison Between Two Paintings Essay Example for Free

Comparison Between Two Paintings Essay During the 14th century, when the beginning of the Renaissance took place, Florence was one of the main political, economic, and artistic cities in Europe. The Black Death, the plague that reduced the population of Florence, and the difficulties Florence encountered by this time explain the heavy influence of gothic style in architecture and the elegance found in every artwork created in this era. Florence was one of the top European cities when it came to painting, because it had the greatest school of painting where many important artists assisted. Florence, throughout the years, has always been an important influence in history and art. Even though many artists have a vast aspiration for art, each artist possesses his own criteria and methods that they acquired during the time in which they lived. Artists in Italy from the 1400s throughout 1900s shared many common techniques and skills that were characterized by their era. This period brings a new perspective of life to the European countries in the early fourteenth-century. By this time, people in Italy thought that a new and contemporary era had begun with a new style in painting and architecture and a new evolution in music, science, philosophy, and literature as well. Lorenzo di Credi, is an Italian painter who belonged to the Renaissance period of the 1400s. Lorenzo di Credi, who lived in Florence, was learning about this new era that had a huge impact in everyone’s life. This new era had an advanced development in society and a rise of civic culture. A new sense of realism in art, new discoveries in the material world, and new more joyous vision of the world around them were taking place during the era. The Renaissance influenced the social, economic, spiritual, scientific, and religious aspect of Italy. Lorenzo, who started to have a special interest in art when he was in Florence by the 1450s, was already starting to produce his own paintings. When Lorenzo started his vocation as an artist, he always had a special interest in portraits. â€Å"He is known primarily for his devotional paintings, although he was also much in demand as a portrait painter and was a sensitive draughtsman. † Lorenzo also started painting in oil, which was a new technique that arose in the Renaissance period. This new technique was usually painted in wood or canvas. Oil has a deep, intense tone and has hard, enamel-like surfaces. With oil, painters could also demonstrate the glowing and the light and, if needed, they could arrange any possible mistake or part they wanted to change because oil dries very slowly. This technique is not easy to adapt and adjust, but this did not keep Lorenzo from painting with it. â€Å"It is not known how oil painting was first developed, but in Western Europe there are indications of its use from at least the 12th century AD, and it was widely used from the Renaissance. Oil was also very popular because with it, artists could produce the finest clarity of colour. Artists manipulate the oil using stiff brushes made out of hog hair. Lorenzo was recognized for possessing patience when working in his paintings, he did not only use oil, he also adapted other methods of painting that required a lot of skill. A perfect example of a famous artwork of Lorenzo di Credi is Portrait of a Young Women. In the Renaissance, women were not lucky to live in Florence if they wanted to be involved in society. Woman by this era were just a subject of men. The Portrait of a Young Women exhibits a widow woman. When looking at the painting, one can find a variety of characteristics that lead the viewers to think her husband has died. In the Renaissance era women in Italy dressed very elegantly, wearing long gowns with baggy and loose fitting dresses. Woman used to wear very complex fabrics that covered their entire body. Wool was usually the dominant fabric woman in Italy used to wear in different types of quality and colors. This young woman in the painting is wearing a long, simple black dress with long sleeves and a black veil on the head. The dress may not seem extravagant because she is dressed as a widow. The dress does not contain any important detail, but stills looks elegant. Besides her clothing, her appearance does not demonstrate a positive one. The look on her face and the body language the painting resembles has a negative connotation. It is said that this woman was Lorenzo di Credi’s sister-in-law. She is also holding a ring in her left hand, which one can assume is her wedding ring. The way she holds and places her hands leads the viewer to think she is thinking about him, she is recalling him. The look on her face, her eyes, nose, and mouth are all-static, they don’t have any positive expression. When looking at the eyes, one cannot tell where she is looking at. One may think Lorenzo was imitating Leonardo Da Vinci’s painting Mona Lisa. It is said that Lorenzo admired and followed Leonardo’s paintings. When looking at Lorenzo’s paining, one can relate with her because of the rigorousness body. Her hands and her face are painted with in an accurate manner. Lorenzo’s skills are perfectly demonstrated in this painting, one can see the shadows all over he painting and the different tones of colors he uses in his work. The young woman’s body is so realistic that one can even see the perfect nails and the wrinkles in her hands. Behind the widow woman is a beautiful garden and an enjoyable view. The background contains many details in the tress, especially in the leaves. The background incorporates the mountains and the sky with a variety of tones of blues and greens. The tree behind the woman is painted in a circular way looking like a halo, which can resemble an image of the Virgin Mary. Her face looks calm and docile, which can also be associated with the Virgin Mary. After analyzing Portrait of a Young Woman from the 15th century, one is going to encounter a whole new perspective of life with new techniques and characteristics in a painter from the 20th century even though both artists are Italian. This Italian artist, Umberto Boccioni, was not only a painter; he was also involved with sculptures, theories, and literature. Even though his career came to an end very fast when he died at a young age, he still influenced many artist around the world and had a very productive career. Boccioni was from the Italian city of Verona, but he spent the majority of his childhood in Forli, Genoa, and Padua. It is not until he moves to Rome that he found his passion for art. Boccioni, inspired by Balla, relates himself a lot with landscapes and nature. â€Å"In his first years of activity, closely following his master’s teaching, Boccioni produced oil paintings, sketches, pastels, studies in tempera, and advertising posters. † After several years he went to Paris where he got inspired by the modernity and the French metropolis, which impacted his life and his work in many ways. Boccioni was leaving in a new era were the Futurism, art movement, was taking place. The Futurism movement had a great influence in his artwork; it later became a distinguished characteristic in all of his paintings and his career as an artist. He established this movement, so by demonstrating his painting with this new movement, he also inspired other artists to follow the Futurism. Self-Portrait was painted in Rome in the 1905 when Boccioni was twenty-three years old. In Boccioni’s famous painting, one can see Umberto Boccioni well dressed in black also with a black, flat hat on his head. The painting does not show the body’s parts with clarity and the painting only covers less than half of his body. The way Boccioni paints himself is in a more modern manner using vivid colors in the background and in his face. This portrait is also painted with oil, but this time on a canvas instead of wool. Oil on canvas was the other method artist used in the 1400s, but still was popular in the 20th century. One can see that oil became an important gadget for artists in their paintings and is still currently in use by many artists at the present time. Boccioni’s painting, Self-Portrait, reflects a change in style from light tonalities in colors to stronger contrasts of light and dark. With the way Boccioni applies the oil in this painting, one can see that the body itself is not well defined because of the longer brushstrokes. His face has a deep, serious look with his eyebrows twisted even though his black, little eyes are almost close. At the background, one can see a wall with different tone of yellow, baby blue, and the leaves of a tree. One can see that Boccioni avoided the straight line and has used complementary colors to create a vibrant effect and express a positive connotation in his portrait. Now, one can see that even though both artists are Italian, they still have very different styles; they both have different perspectives of life because of different periods the lived in. Although they both have very different techniques, one can still find some characteristics that relate them and connect their paintings. Di Credi shows a more complex, divine, almost perfect human being while Boccioni portraits himself in a more modern manner. Both paintings are portraits; yet, one can find a lot of distinction between the two of them. While the young woman shows a negative connotation, Boccioni’s self portrait shows a lively man with vivid colors that gets the viewer’s attention immediately. Both artists found a way of establishing a human body in different styles using different methods with the brushes. Another difference in the way these two artists painted is that with di Credi’s painting one can see when he exactly ends in the edges. One can see that the young woman seems real, while Boccioni’s portrait has more shadows. In Boccioni’s painting is more noticeable the use of brushes than in di Credi’s young woman. Usually, each artist demonstrates his feelings in their paintings; or shows a current event happening in the artist’s era. Or they just produce something that has impact their life or them in any certain way. Zeitgeist , â€Å"spirit of the times† can be related with theses two artists and their paintings because both are presenting their passion for art in the epoch in which they are living. All artworks are a reflection of the time. By analyzing and comparing these two paintings, one can find many interesting aspects of art. Art is more than a painting; art is a history behind an artwork that each artist is trying to evoke in every viewer. Art is using one’s creativeness to transmit one’s thoughts. One can appreciate more the Art when learning the â€Å"spirit of the time†; one can comprehend the artist’s emotions by analyzing every single detail in the artwork and the historical background of it. It is beyond belief how many details one can find when observing in detail each painting; one can find intriguing how every artist was impacted and influenced by the political, economical and historical aspect of their own country. The techniques, skills, and styles di Credi and Boccioni possessed are still influencing other artist nowadays. Their artworks will always be recognizable and distinguishable to people because art will never be forgotten. As centuries go by, one will still see these two artists dominating, impacting, and influencing new artists and viewers.

Examining The Importance Of Computer Technology Information Technology Essay

Examining The Importance Of Computer Technology Information Technology Essay Why is the future of computer technology an important role in the society. Here are few of the reasons why it is an important role to the society. First it is important to the educational field, for the reason that most of what we do is based on computers. Second it is important to the business field; because it can help with the speed accuracy and relevant so that businesses can grow and less expenditure. Third; technically speaking it is important to our economy for the speed the connection around the world and also the communication. Lastly; technology is one of the important roles in our environment. What I mean by that is that technology helps us to maintain our environment by reducing wastes for example; papers, plastic etc. Now those are some of the importance and also the advantages of the technology. Technology also has its disadvantages and here are some. We all know that technology grow everyday and people inventing are just eager to invent the most compatible and reliable gadgets to be used by the end users, which is good but at the same time it has its disadvantages here are some of the disadvantages of the technology. The technology makes kids these days lazy and can place children at risk for harmful effects on their physical, social, and psychological development. Children need physical activity, social interaction, and the love and guidance of caring adults to be healthy, happy, and productive. Nowadays businesses are mostly connected to internet and do business online which is good; however there are people out there scamming people with fake businesses online and hackers to hack into your system and steal information or money. The use of computer also results into unemployment as computer can perform the task that might need nearly six to seven workers. Unemployment is likely to result into crimes. Continuous work with comput er causes loss of eyesight in the long run. Internet, which is widely used to see pornographic scenes, will lead to sex violences and more. To conclude it even though technology has its downside I still think that in the future it will be beneficial to our society and environment. The Future of Computer Technology Computer technology is spreading all over the world. Even though it might have few disadvantages but the advantages are still spectacular and very useful to our society. First up is the education field, in the United States Department of Education researched that children tend to learn more with computers than by reading books or do research using encyclopedias. Computers have ways to crab students attention by the animated graphics, sound and colors. It also allow student to communicate with their friends, families and the world. In addition educational field, computer is one of the must to know basic because everything we do is somehow related to computer and the technology. (Mr.Pandys article published 2010) states that the importance of computers in school will help students prepared and shape up for the future of technologies. He also says in his article that students who have knowledge in computer will have better chances of job opportunities than others that dont have experien ces in computers. Technology in the classroom is not just for the students. Teachers can use the technology to keep student records, plan lessons, communicate with parents that will save them time, or going around with heavy books, chalk, pen, papers etc. so the role of computer technology in the educational field is massive and still eager for more knowledge about the technology world. Majority of businesses today relies on the computer technology in so many ways. Like the convenience of the business, few years ago when you walk in to a office you see a lot of filing cabinet or drawers, fax machines, typewriters and papers all over the place. Todays office relies on a computer that you can send anything anytime store all your data or information on the external hard drive of computers, also you can just type and print using the computer. Computer helps us in many ways and businesses too. Computer technology also helps us in accuracy and time in the business and the offices. For example; the auditor, accountant, and finance there are numerous software for that kind of job that can help with the accuracy of the data and lessen the paper usage that will help our environment. Another importance of the computer and the business is the communication. These days communication is been one of the best thing that has happened in our life. Communication through internet has h elped the business in so many ways like meetings, information, updates, expenditures and more. You can set up a meeting with your staffs via web conference like youre sitting next to them. It also saves you time and money for traveling around the globe just for meetings or letters and also it updates you on whats happening in the world. Like (Scholasticus 2010) says, using computers in todays business has enhanced the performance of employees and the business. According to (Geeta Dhavale 2010) she says that computers are widely used in all the hospitals for numerous purposes apart from administration, accounting, billing, and appointments. It literally helps doctors in performing various surgeries; especially laparoscopic surgeries are possible because of computers where doctors insert the medical tools and small camera and conduct an operation with the help of computers monitors. Even X-rays, CT scan, Ultrasound etc they are all computer based. (Evens) says, that Computers are also important on the medicine field for the analysis part so that it will save time and will help you to find a cure for a specific illness. It also important for the doctors so that they can communicate via internet to see the latest updates on the medical field and also be able to do web conferencing with other doctors around the globe. To conclude it, computer technology has been spectacular for these past few years, by being as huge as a room to the size of a book. The importance of computer technology in our society and environment keeps expanding both needs and wants. Elementary schools, high school, college, universities, businesses are both connected to the use of computer and tend to want more. Information Technology programmers have been working finding a way to create the most compatible technology that the end user will be satisfied with it and yet it will all trace back to computers. See computer technology has its disadvantages but the advantages are far better and useful in our lives, it helps us with the speed time, accuracy and relevant. The speed of sending a message via internet is a matter of minutes and at the same time it saves your time. In the business field and medical field, and the NASA accuracy is their life they cannot afford to make mistakes and that is when the computer comes in handy to help them do the job. To summarize all the information and research are all relevant and useful for the society. Even though computer technology has its disadvantages but still the advantages of computer technology and its future will help our society and will save many life. Resources: Steve Furberhttp://www.Oxfordjournal.org http://www.articlesbase.com Evens Hospital Computer Technician PC world Magazine 2008 Sebastian Andersen 2009 http://www.uaseducation.com LynDel Randash, www.eHowcom.com Greeta Dhavale www.buzzle.com Scholasticus www.buzzle.com Futureforall.org

Black Militia’s Formation Essay -- American History, The Civil War

In such a controversial period regarding the spread of slavery and state’s rights, the Louisiana black militia’s formation and involvement during the Civil War was not one without strife. The Union and Confederacy were both divergent in issues regarding the black population. It was only innate the black population would assist in the struggle which would determine their future to be free from subrogation. In order to review the history of the Civil War, it is only practical to view the involvement of black men during this struggle. James G. Hollandsworth, Jr. explores the social, political, and military aspects of the first, second, and third regiments of the Louisiana Native Guards during the Civil War. This topic of black militias is a rare narrative due to its lack of precedent over that of the white participants. The author begins with the Louisiana Native Guards representing the Confederacy during the siege of New Orleans and continues through the time of reconstruction. The basic initiative of Hollandsworth is to illustrate the discrimination of black soldiers by their white Union counterparts. By tracing some of the involvement of the Louisiana Native Guards during the Civil War, Hollingsworth is able to address some historical questions regarding the different sentiments towards blacks in the north and south. There are several smaller factors which Hollandsworth explores. One of these factors is the differences in sentiments amongst the white participants of the Union militias. The determination of the participants in the black militias is also exemplified to account for their devotion towards the conflict which surrounded the Civil War. Hollandsworth also explores the continued struggle and determination of the black... ...are that of superior authority, such as officers. Since a militia unit contains different hierarchies of participants, to contain the superior and not the inferior provides insufficient evidence on the topic at hand. In order to fully understand history, it is beneficial to gather information from both perspectives and all participants. A biased tabulation of history is compared to that of a victim and its offender. Historical events contain factual elements which may never be fully discovered, especially during times where documentation was some times scarce. Since history sometimes repeats itself, in order to learn lessons, one must identify all the elements which caused the initial conflict. Hollandsworth revives a portion of history which brings about a new perspective to his readers and with this a possible evolution in black military historical literature.

Creole Men of The Awakening by Kate Chopin Essay -- essays research pa

In Kate Chopin’s novel, The Awakening, the Creole men are as diverse and different as Edna. Kate Chopin’s story centers around a woman, unsatisfied with her life in a man dominated society. The three main male characters resemble typical men of that era. Chopin shows the diversity of each of those three characters- Roberts awakening, and the struggle to do the right thing, Alcee and his carefree and unconcerned attitude towards society's expectations, and Mr. Pontiller, a business man, with little time left for wife and family. In exploring these three men in Kate Chopin’s The Awakening, there are certain aspects of each that are the same. All live in the 1800’s were morale reputation was considered to be the utmost importance to the businessman. Yet, Alcee seems unconcerned with any morale or business responsibility. In exploring the character of Robert, who seems to be at a crossroad in his life, doesn't know weather he should search for his fortune, find a wife, prosper, and be respectable, or do the unthinkable and just follow his heart. But he ends up going to Mexico to work because he knows his love for Edna will always be forbidden. Mr. Pontellier is the typical Creole husband and businessman. â€Å"Leonce is convinced that fulfilling monetary needs excuses the paucity of time he spends with the children, never presuming that some needs cannot be monetarily satisfied: {â€Å"He has his hands full with his brokerage business †¦making a living for his family on the street†(885)} Perhaps because he is aware of his own neglect, Leonce projects his guilt onto Edna, "expecting a flawles mammal performance on her part to remedy his domestic absence.† (Patrsn, Out Of A Convention of Awakening, np) Patterson describes Leonce has having ... ...a tragic loss. Mr Pontieller will remarry as soon as the proper mourning period has passed because he has his two sons, who need a mother, to think about. Meanwhile Leonce’s mother keeps the boys with her so Leonce can conduct business as usual. Alcee truly misses his friend and mourns her loss for a while. Then his attentions are drawn to some other woman, and Edna is forgotten. Robert takes it the hardest. He truly loved Edna and harbors some guilt for her death. He mourns Edna’s loss and doesn't listen to gossip of mental instability as others talk about her. Robert takes a long time to find another love, but eventually, he finds the love of his life, and only thinks, on occasion, of Edna. Eventually, all the men in Edna's lives move on. Weather they continue to think about her or not, the impact she made on their lives is what makes them the men they are now.

Education for Sustainable Development Essay

INTRODUCTION This module provides examples of ways that learning outside the classroom can be used to facilitate Education for Sustainable Development. This includes short visits into the school grounds and local community, as well as visits to farms, factories, offices, neighbourhood science centres and natural settings such as a forest, a beach or a national park. Providing students with high quality learning activities in relevant situations beyond the walls of the classroom is vital for helping students appreciate their first hand experiences from a variety of different perspectives. Experiences outside the classroom also enhances learning by providing students with opportunities to practice skills of enquiry, values analysis and clarification and problem solving in everyday situations. However, taking students outside the classroom requires careful planning of the learning activities and attention to the health and safety risks that might be faced. This module provides guidance on these aspects of planning for learning outside the classroom. OBJECTIVES * To develop an awareness of the positive impact that experiences outside the classroom can have on Education for Sustainable Development; * To develop an understanding of the planning, organisation and risk management required for teaching and learning outside the classroom; and * To identify appropriate strategies for teaching and learning outside the classroom. ACTIVITIES 1. Learning in the local area 2. Approaches to learning outside the classroom 3. Planning for learning outside the classroom 4. Risk management 5. Reflection REFERENCES _____ (2000) Focus on Fieldwork: Special Issue, Teaching Geography, 25(2). Department for Education and Employment (1998) Health and Safety of Pupils on Educational Visits, HMSO, London. Department for Education and Skills (2006) Learning Outside the Classroom Manifesto, Learning Outside the Classroom. Department for Education and Skills & Department for Culture, Media and Sport (2006) Laying the foundations: Using the built environment to teach. DeWitt, J. and Storksdieck, M. (2008) A short review of school field trips: key findings from the past and implications for the future, Visitor Studies, 11(2), pp. 181-197. Laws, K. (1989) Learning geography through fieldwork, in Fien, J., Gerber, R. and Wilson, P. (eds) The Geography Teacher’s Guide to the Classroom, 2nd edition, Macmillan, Melbourne. Rogers, A. (ed) (1995) Taking Action: An Environmental Guide For You and Your Community, United Nations Environment Programme, Nairobi. Smith, M. (2002) Exploring a changing world: A guide to fieldwork for youth expeditions, Young Explorers Trust. CREDITS This module was written for UNESCO by Bernard Cox, Margaret Calder, John Fien and Lisa Ryan using material written by Barry Law in Learning for a Sustainable Environment (UNESCO – ACEID).