Consumer law in england and wales Article Example | Topics and Well Written Essays - 3250 words

Consumer law in england and wales - bind ExampleAccordingly, in this paper I shall adopt a focused approach and particularly bet the e-commerce driven consumer measures and their concomitant impact on consumer law in England and Wales.The rapid pace of online business application has fuelled piecemeal responsive legislative measures in an attempt to balance the interests and protection of consumers whilst simultaneously facilitating market growth. It is submitted at the outset, that ad hoc responsive EU legislative measures have been insufficient to cover the multifarious consumer transactions cover by the e-commerce umbrella. Moreover, the underlying weakness in such measures has been the fact that trenchant online business is clearly aquiline on effective consumer protection as opposed to being mutually exclusive.If we consider this contextually, within England and Wales the native issue impacting consumer protection under the e-commerce paradigm has been effective consumer p rotection vis--vis optimum market facilitation. ... Additionally, in inn to commercial-gradely exploit the new e-commerce business pretending, the key to growing a successful online business is to stop up compliance with legal requirements regarding the selling of goods and services to consumers, work with reliable internet service providers and programmers and utilise effective marketing tools to promote business (Alexiou, 2002). As such, the central consumer protection legal issues raised by this argon as follows 1) The use of online terms and conditions - Standard commercial agreements need to consider the protection against unfair commercial practices and unfair contract terms (Singleton, 2003). Moreover, consumer contracting on online terms and conditions raises jurisdiction and applicable law issues and2) entropy protection compliance needs to be addressed both in respect of collecting tuition on online users, selling customer lists and monitoring e-mail and viral market ing. Businesses must be registered with the Information Commissioner for treat and implement an online privacy policy and marketing and detailed internal policies on employee monitoring (Smith, 2001). Furthermore, the e-commerce business model involves the provision of goods and services online in the course of business to consumers at a distance and as such, raises issues as to applicable law and enforceability, which is further compounded by borderless frontiers in enforcement (Smith, 2001). The global nature of transacting online has fuelled a get of international e-commerce initiatives (Lloyd 2004). However, the rhetoric of these proposed models focus solely on the regulatory aspect of e-commerce, which is arguably one component of wider issues raised by e-commerce from a